Online store development from scratch in code, as well as development of online stores based on Woocommerce, Prestashop, Magento, Opencart and other technologies.
Nowadays, developing an online store is one of the key steps for any business that wants to increase sales and reach a wider audience. A professionally designed e-store allows your customers to conveniently shop 24/7, regardless of location or device.
We will create an e-store (online store) that not only looks great, but also sells!
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Online store development is the process of developing e-store functionalities that will determine how your online store will operate, how payments will be processed, how it will interact with the user, and what the visual appearance or design of the online store will be.
In order for the operation of an online store to be successful and bring you profit, before its development, you must conduct a thorough analysis and plan what exactly your online store will consist of and what functionalities and design will be most suitable for the target audience of your e-store. Although the target audiences of similar products may be similar, no two online stores are exactly the same – the audience of each e-commerce site is unique and has its own differences. The design and functionalities of the online store must be adjusted to attract the target audience you want.
When developing an online store, several factors must be taken into account, including the performance of the website (for example, the speed of the online store, order processing processes, scalability) and user experience.
In order to achieve the set goals, the tools and functionalities appropriate for the project must be selected when creating an e-store. This requires an understanding of which e-commerce system will be most suitable for your online store.
Developing online stores is more complicated than creating a simple website. HTML and CSS alone are not enough to develop an e-store. More complex technologies are required, because the online store must be able to accept payments, it must have the ability to place an order, it must be possible to create a user profile (personal account), where the user can see their order history, and much more.
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1. Understanding customer needs
Before starting the development of your online store, we listen to your needs and give our recommendations based on experience to ensure you are going in the right direction. We also provide answers to your questions of interest, as well as introduce you to the terms of cooperation.
2. Clarifying business goals
The next step is to clarify your online business goals. What volumes do you plan to sell? Who will be your target audience? Why do you want to sell online? How do you plan to attract new customers? Will you sell only locally or to other countries as well? Will your customers be companies and/or individuals? etc.
3. User experience
Next, you need to consider what kind of experience you want to provide to your e-commerce customers. For example, will you need to select products by various attributes – by color, size, weight, volume, etc., or will you need a product comparison option, wish list, discounts, coupons, one-page checkout, etc.
4. Choosing the right platform
There are various technical solutions available for creating online stores, various ready-made platforms and engines, such as Woocommerce, Opencart, Magento, Prestashop, a customized online store built from scratch, etc. It is important to choose the most suitable solution, which is selected at this stage.
5. Product added options
You also need to understand how you will add products in the future. Will you do it manually or will you need to connect to some system for automatically adding products to the online store (for example, from a warehouse system or xml). You also need to decide what images will be used and where the product images and descriptions will be taken from.
6. Delivery and payment options
In the next step, we will find out which suppliers and payment systems need to be integrated into the online store and which ones would be most suitable. We can create integration with Omniva parcel machines, courier, Omniva checkout, Paysera payment system, DPD, Venipak, Latvian Post. UPS, DHL and other suppliers. As well as card payments, banklinks, paypal, bitcoins, payment solutions for online stores of any Latvian bank and thousands of other integrations, according to your needs.
The role of an online store developer is essential for the success of your online business. Website developers can create an online store that will have easy navigation, attractive design and a suitable interface for e-store visitors or, on the contrary, create an e-store that will not be the best option.
Online store developers perform both back-end programming work and front-end (design) development. When developing an online store, we:
An online store can have many different functionalities. They depend on your online business model, your e-store target audience, and your business needs. If you have decided to open your own online store, then before developing it, it is recommended to write down all the “features” or options that you want to see in your online store. The easiest way to start is to go from general options to specific ones, first writing down what standard options are needed in an online store and then specifying the specifics. For example, if you plan to sell internationally, then your e-commerce site may need multiple currencies and currency converters, as well as multiple languages and different tax calculation methods, for example (EU and non-EU). Also mark in the list any options that are not mandatory, but you would like to, because then you can plan to develop them in the future or develop one of them right away, if it matches the budget you have allocated for website development costs.
A modern e-store cannot do without a responsive design that adapts to different screen sizes – especially mobile devices, because nowadays a large part of purchases are made directly using mobile devices – smartphones. We create online stores that are adapted to both Desktop and mobile devices, so that your customers can place orders conveniently, no matter where they are, whether at work at a desktop computer or sitting on the couch with a laptop, or on the beach with a mobile phone.
SEO (search engine optimization) is especially important for online stores so that your potential customers can find your products on Google and other search engines. Visitors who come to your online store from Google search results have searched for specific products, which means that there is a high probability that a purchase will be made. It should be noted that SEO optimization is a separate service for a separate fee. When developing an online store, you can include basic SEO and develop the store according to SEO best practices and general guidelines, but it should be noted that these are basic things and if your e-store operates in an area where there are many competitors on the Internet, then SEO will not be enough with basic SEO, but a long-term plan and SEO strategy will be needed to overtake your competitors in Google search results and get to the TOP of the search results.
The speed of your online store is important for both SEO and for the users who will visit your website. If the page does not load within a few seconds, then the user may leave the page without even looking at the products you sell, let alone making a purchase. Page speed is another thing that is important to remember and discuss with the online store developer before creating an online store.
An integral part of online store development is various integrations, for example, with payment systems, delivery service providers, CRM, ERP and other systems. We provide integration of online stores with a variety of systems, according to your wishes and business needs. Before developing an online store, it is recommended to consider which delivery service providers you will choose to cooperate with and conclude cooperation agreements with, and which payment methods will be available in your online store.
Before developing an online store, think about and write down how many and what product categories and products your online store will have. This will help the developer create an appropriate site structure and understand what server resources are needed for the optimal operation of the online store.
Product images in an online store are very important, because the customer does not have the opportunity to touch and see the product in real life before making a purchase. High-quality product images and/or videos can increase your revenue and encourage your online store visitor to become a customer and make a choice directly with you, rather than your competitor. It is important to understand where you will take the images from, whether the product images should be photographed for the online store and a photo shoot should be done, or, if you sell products from other manufacturers, you will take product images from the manufacturer or distributor. Ideally, it is best to do a product photo shoot or digital image processing so that the product images in your online store are unique throughout the Internet, as this can greatly help SEO, and also makes you different from competitors, in case you sell identical products.
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