Hotel website development

This project represents the hospitality and tourism industry, where the main task is to convey the atmosphere and sense of peace of the place, while providing a convenient booking process.

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Project task

The goal of the project was to create a modern, aesthetic and functional website for the historic Smiltene hotel and restaurant “Park Hotel Brūzis”. The website serves as a digital story about a place where a brūzis built in 1895 has been reborn into a modern haven of peace within the city park.

Target audience

  • Local and foreign tourists: Travelers looking for quality recreation close to nature, peace and personal attention.
  • Families and pet owners: Customers who value a child-friendly environment and the opportunity to travel with their four-legged friends.
  • Event organizers and corporate customers: People looking for rooms for celebrations, seminars or team building events in a scenic location.
  • Gastronomy lovers: Restaurant visitors who want to enjoy a meal in the atmosphere of a manor or on a summer terrace.

Solution

A comprehensive hospitality industry solution has been developed:

  • Digitalized guest experience: With the support of the EU fund, fully digitalized guest registration and access to rooms have been integrated, ensuring a modern and convenient service.

  • Structured service catalog: Separate, easy-to-view sections have been created for rooms, restaurant, room rental and inventory rental.

  • Visual Storytelling: The “Our Story” section and integrated gallery help convey the historical heritage of the place and the “Brewery of Joy” philosophy.

  • Multilingual support (LV, EN): Ensured accessibility for an international audience, promoting tourism to the region.

Design concept

The visual design reflects elegance, nature and history:

  • Atmospheric photography: The emphasis is on large-format images that show the hotel’s architecture, interior and surrounding park, creating an immediate desire to get there.

  • Color palette: Natural, calm tones are used, which harmonizes with the park environment and historic walls.

  • Clean typography: Fonts that are easy to read and exude a classic yet modern feel have been selected.

  • Individual illustrations and icons: Graphic elements have been developed that help the user navigate the range of services and emphasize special offers (e.g. “pet-friendly”).

UX and usability

  • Conversion tools: The “Book” button is visible and accessible in any section of the page, making it as easy as possible to start booking an accommodation.
  • Clear information hierarchy: The user can quickly find what they need – from room amenities and restaurant menus to contacts and location on the map.
  • Review integration: Real customer reviews from Tripadvisor and other sources are highlighted, building trust and reputation of the place.
  • Responsive design: Seamless performance on mobile devices, which is critical for travelers who plan their itinerary on the go.