As part of the project, a high-conversion landing page was developed for a specific household product.
ⓘ Response within 24 hours!
Create a compelling landing page that prepares the buyer and directs them to the official manufacturer’s store, increasing conversion rates and promoting brand awareness in the local market.
The project created a high-converting landing page for a specific household product – Brilhome Turbodrain granules. The main focus was on the “Direct-to-Consumer” sales model, ensuring the shortest and most convincing path from problem identification to purchase.
Households and individuals: People who are looking for an effective solution to an acute problem (clogs in the kitchen or bathroom) and prefer a professional product to a standard store offer.
Practical buyers: An audience that appreciates the product’s economy (1kg package), durability and effectiveness against complex clogs (hair, grease).
The project stands out with its full-cycle visual development, which helped create a unique and reliable brand image:
Product photography: An individual product photo session was conducted, ensuring high-quality images that accurately represent the product and its real packaging.
Custom illustrations: Graphic illustrations and icons were developed that visualize the product’s benefits and usage process, making information understandable at a glance.
Color Psychology: Bright accents (buttons) are used on a “clean” background, which is associated with hygiene and immediate results.
A functional one-page “sales funnel” model was created:
Problem-Solution Architecture: The page starts with a direct problem identification, followed immediately by a product offering.
Integrated Video Content: Real customer video demonstrations are included, which serve as strong social proof of the product’s effectiveness.
Frequently Asked Questions (FAQ): A strategically created section that removes buyer objections regarding safety, material compatibility, and specifics of use.
Conversion Optimization: Call-to-action buttons (CTAs) are strategically placed throughout the page, allowing the user to proceed to the order at any stage of the research.
Step-by-step instructions: Thanks to the elaborate illustrations, the user manual has become an intuitive guide that reduces the barriers to purchasing the product.
Mobile-First approach: Given that such products are often searched for from mobile devices in stressful situations, the page is perfectly optimized for fast use on smartphones.
