A well-thought-out UX design makes your website unique and successful. Your digital product can be very complex, but its design should be as simple and understandable as possible. A well-thought-out design can be the key to the success of a digital product.
More than 89% of users abandon a website after experiencing a poor usability experience and go to a competitor for products or services.
Therefore, identifying user needs and pain points is crucial to finding solutions to user problems and developing a website that users will enjoy using and returning to again and again. When creating UX design, the focus is on user needs, creating an easy-to-use, attractive, and effective design for a website or web portal. User needs are determined based on research and testing.
UX design involves optimizing the design of a website with the goal of creating a positive and memorable experience for website visitors. UX design can include:
Web design creation (colors, images, layout, etc.)
Functionality
Usability
Website speed
Shopping cart optimization
Contact form optimization
Website design in accordance with the company's image and brand
A/B testing
Researching user behavior on the website
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